2003年,有这么一群年轻人为了表达自己对品牌及行销的看法,成立了易谋广告。

在这十余年里,经由易谋协助解决的品牌及行销问题,遍布各个领域。既包括跨国品牌本地化的适应性解决,亦包括国内初创品牌的成长孵化。

而易谋所服务的品牌,均能保持形象单一贯彻,同时向不同的策略目标对象传达特定讯息。清晰贯彻地传达品牌的特质,是品牌与其受众建立长久关系的必要基础。

易谋一向深明此道,因此会专注协助客户构思出一个既贴切、实在又独树一帜的意念,传达其品牌的精髓所在。这个独特而又可拥有的意念,切合地和客户相关;卓尔不群但容易理解,并能轻松唤起记忆。

In 2003, a group of young people formed an advertising campaign to express their views on branding and marketing。

Over the past ten years, the brand and marketing problems that have been easily solved by the company have been found in various fields. This includes the adaptation of localization of multinational brands, as well as the growth and incubation of domestic brands.

The brands that are easy to serve can maintain a single image and convey specific messages to different target audiences。 It is necessary to establish a long-term relationship between the brand and its audience。

This is always a good idea, so it will focus on assisting customers to come up with an idea that is both appropriate and unique, and conveys the essence of its brand. This unique and attainable idea is relevant to the customer; Outstanding but easy to understand and easy to recall.

  • 当我们在关注竞争品牌而不是从消费者的真实需求出发,事实上,我们正在亲手打造一个同质化的时代,而对消费者来说,您的品牌正离他们越来越远。

    When we are paying attention to brand competition rather than begining from the actual demand of consumers, in fact, we are fashioned an era of homogeneity, and for consumers, your brand is far from them.

  • 而当我们暂时停止关注竞争品牌,试着和消费者拉近距离,您会发现,你突然拥有了崭新的视野。

    And when we stop focusing on competitive brands and try to get closer to consumers, you'll find that you suddenly have a new vision。

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